The studio, helmed by Samantha Ellinson and Chechi Valentine, wanted to create a soft and light, warm and clean environment, within the former dark and industrial mechanic’s space.
This narrative begins in the heart of the space as your eye follows the curves of the central bar. A steering wheel inspired bar top awakens your sense of touch as your hands run across the glossy wood, and the smell of stitched leather is present as it wraps around the bar.
“We turned to automobile design of the 1930’s, and fell in love with the beautifully crafted interiors of these cars. It was a world of glossy walnut sterling wheels, streamlined metal details, stitched brown and burgundy tones of leather seating. It was pure craftsmanship. The goal was to capture the essence of that aesthetic and bring it into today in a completely unexpected way.”
The designers said they selected vibrant warm colours such as cherry, peach and orange to create a modern palette of tones and textures and prints for the luxury restaurant. Where possible, original features that were still in good condition have been maintained, such as the original pull-up garage doors, which have been bolted to the old industrial ceiling.
“We love to play with tension like that. Not in an obvious and predictable way but subtle and to create a backdrop. It’s there, but you don’t have to interact with it.”
“The same approach was taken for the corrugated metal sheet wall – this is one of the most basic and unexciting cladding materials, but very connected to the aesthetic language of garages and factories. A creamy light coating has been applied so that it becomes a beautiful and elegant backdrop. Its reflective and wavy shape adds a playful lightness to the space.”
A strong visual graphic identity goes hand in hand with the interior concept. They developed a unique brand language, including typography, logo, menu and signage design in collaboration with Lena Dischinger.
What do you think about this luxury restaurant project?
Design: Studio 34 South
Contractor: Aannemersbedrijf Wijnen BV
Interior builder: Brandwacht en Meijer
Photos: Studio 34 South