The Westin Palace in Madrid is being renovated by the interior design company Areen Design. The project has three construction phases, in which it plans to renovate all 476 of its bedrooms.
Located within Madrid’s ‘Triangle of Art’ in the city centre, the Westin Palace Madrid is just a short walk from the city’s famous Prado, Thyssen and Reina Sofia museums. Lewis Catchpole from Hotel Owner caught up with Andrew Linwood and Eugenia Rolando at Areen Design to find out more.
For them, the biggest challenge of the project was the budget, not so much the timeframe although that was quite tight. According to Andrew, the whole project is a rolling renovation over the next two years. The owners are a company called Host Hotels, which used to be Marriott, before it split into two seperate companies.
What they tried to do with the interior design was to take some very specific ideas of the Spanish culture. For example, with the carpet design they took some of the traditional Spanish, patterns and applied these to a larger scale across the carpets and also the headboards. They took their interior design ideas from the Spanish culture and the result was quite successful. It was also about helping to revive the existing craftsmanship and artisan industry and they wanted to make sure that was reflected in the contemporary interior.
According to Eugenia, the renovation was quite big, but they didn’t have to change the layouts of the rooms or anything like that. They changed all the items in the rooms, all the carpets and the wallpapers but we didn’t rearrange the layout so there were no major structural interventions. The electricals in the hotel were all very old, so it was quite challenging to change all of that and make it up to date, in terms of new connections the internet and the IT.
“Leading international hotels, such as the Westin Palace Madrid, are increasingly looking at renovation opportunities to maintain brand values and provide guests with the standard expected. Their investment provides a great return, in terms of both customer experience and building brand loyalty. We’re delighted to have been appointed on this latest renovation project which follows on from our success on the refurbishment of Sheraton hotels in Zagreb, Bucharest and Stockholm.” – Andrew Linwood, Head of Design
According to Andrew, this project went relatively smoothly compared with some of other jobs. They have done a lot of renovations in the last two years or so, in various European capitals and this one was pretty straight forward. The client is very business-like, and they had a professional project manager. It was professionally organised, with a professional team, and what people don’t necessarily appreciate about a soft renovation is that you still need a team of several consultants to make the whole thing work.
He advises hotels to make sure they have the right professional team in place because they will save you money in the long run. Whatever they are paying in professional fees, they will get back in the cost of the project and the time saved. It will be more efficiently done and will be finished faster which means the renovated rooms will start earning more money sooner.
What do you think about this huge interior design project?